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Chapter

Chapter Eight Notes


Department
Management (MGT)
Course Code
MGTA36H3
Professor
J Howard

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Chapter 8 – Using Visual Aids Effectively
Our ability to retain information increases by 40% when visual aids are used
Help the audience to see what is being discussed
Allows complicated information to be broken down into parts, making audience
comprehension easier
Allows you to move, remind you of what to say & when to say it; reduce tension &
stimulate interest
4 Basic Rules When Using Visual Aids
1. Leave it up long enough for your audience to look it over before you begin talking
about it.
2. Dont talk to the screen, talk to the audience. Visual aid on your left, point with your
left
3. Practice before your presentation. Comfortable working with the visual aids &
equipment
4. Keep going if something goes wrong with the visual aids or equipment. Be prepared
to present without them, turn the machine off if necessary
Types of Visual Aids You Use Depends On
The length of your presentation, audience size, logistics of the meeting room, available
equipment, type of presentation you will be giving
Types of Visual Aids
Flipcharts (Tips for Flips)
Use flipcharts only during small group presentations
Leave it covered until you are ready to use it
Black or dark blue markets are best – use red for emphasis
4 by 4 rule: use no more than 4 lines & 4 words per line on any page
Write large enough so those in the back of the room can see
Pre-write your notes or charts lightly with pencil
Stand on the correct side of the flipchart when presenting (right handed – to your left,
vice versa)
3 Ts: Touch, Turn, Talk as you use your visual aids
Graphs and Charts (helps an audience to grasp your point, make comparisons, view items in
relation to whole)
Graphs
Line graphs illustrate trends & show increases or decreases
Profile graphs use shading underneath the data & easy to see large or significant changes
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