MGTA36H3 Chapter 2: Speaking Your Way To The Top - Chapter 2
Document Summary
Chapter 2: getting to know your pal (purpose, audience, logistics: purpose: telling and selling three types of purposes. Your business presentation will probably fall into one of three types of purposes: informative, persuasive, or special occasion. The informative speech (most likely/common throughout your career) S objective is for the information to be related as clearly and effectively as possible. S 4:,394:72,907,94-039070893034:94. ,59:704:78903078 attention and you want them to retain the information. S e. g. talking about your company to prospective employees. S used to generate action by the audience or to influence behaviour. S successful speech will draw from all 3 approaches in varying degrees depending on your style. S e. g. persuading your boss to give you a raise or a bank to give you a loan. Spending time developing an audience profile before you begin to write your speech is as important as having well-prepared information.
