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Chapter 3

Speaking Your Way To The Top - Chapter 3

Management (MGT)
Course Code
J Howard

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MGTC36 Speaking Your Way To The Top Chapter 3
Chapter 3: Organizing Your Presentation
o The 12 Steps of Organization
- 1. Select the Topic
Make sure it is appropriate for the audience (follow PAL)
- 2. Limit the Topic to One Central Theme
Best to say a lot about a little instead of a little about a lot
Keep in mind the amount of time you have and the level of audience you will
be addressing
- 3. Gather the Information
First write down everything you know about the topic then you will be able to
evaluate what you need to research and whom you need to interview or
brainstorm with
Include more than just facts and figures (include stories, quotes, humour, case
studies, visual aids)
- 4. Choose a Method of Organization
Will depend on the type of presentation you will be giving (informative or
- 5. Outline Your Main Points
Use between 3 ± 5 main points in the body of your speech to support your
central theme
Be sure to add transitions to connect the ideas
- 6. Collect Supporting Data
Enhancing key points with interesting secondary information will help your
audience to retain the info.
- 7. Check For Accuracy
Review the previous points to be sure that you have limited your topic and
developed the main points
Verify your information
- 8. Design the Introduction
get their attention)
- 9. Write a Strong Conclusion
Refer to your introduction, review key points, or deliver a call of action
(make sure it is memorable)
- 10. Put Together a Final Draft
Outline your speech on notepaper using large print (avoid index cards) and
leave room for notes
Use either single words, sentences, or short phrases
Write out your memorable phrases and transitions
- 11. Practice Your Presentation
Practice it 3 -6 times out loud and say it differently each time to keep the
Tape record your practice and make any necessary changes
- 12. Practice Your Presentation Again and Again
Practice does not make perfect. Perfect practice makes perfect

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MGTC36 Speaking Your Way To The Top Chapter 3
- The Outline
It is a planning tool when used properly, will give shape and form to your
Use 8½ by 11 inch paper rather than index cards since note cards can easily
get out of order
Outline your speech instead of writing it out word for word since this gives
you the freedom to make changes as you go along
Can use the short sentence or phrase outline method
Phrases are long enough to remind you of what you want to say and short
enough so your attention will be on the audience and not on the outline
Transitions are crucial as they are necessary to prevent gaps between you and
your listeners
Use transition sentences between your main points and your final, memorable
- The Three Main Parts of Your Presentation
Most presentations can be organized into three main parts: the introduction,
body, and the conclusion
The introduction sets the tone of the entire presentation and is your
the rest of your presentation; hard to win them over again)
x The introduction constitutes about 10 ± 15% of your presentation
The body of the presentation is organized to deliver your message ± to inform
or to persuade
Use 3 ± 5 main points supporting them with data and using transitions to
connect your material
x Body constitutes 70 ± 80% of your presentation
The conclusion is the last thing the audience will hear and possibly
remember. It should tie together everything that came before (review your
main points and give a strong call to action if you want the audience to do
something as a result of your presentation)
x Conclusion constitutes the last 10 ± 15% of your presentation
- Use Your Transitions Wisely
Transitions are short remarks that will move you from the introduction to the
body of your presentation and from the body to the conclusion (can also use
them to move from point to point)
Transitional phrases should be written out and they are tools to guide you
through and to help you avoid the pitfalls or awkward pauses
established the criteria for...We can now look at.´
- Must, Should, Could
Most presentations run longer than the speaker anticipates, be prepared to cut
some of your material
Color code your presentation into three sections: must know, should know,
and could know
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