MGTA36H3 Chapter 12: Module 12 – Communicating with Positive Emphasis
Document Summary
Omit the negatives if it is truly unimportant: The reader does not need the information to make a decision. You have already given the reader the information, and he or she has access to the previous communication. Place the negative information strategically, and present it compactly. Place the negative information in the middle of a message or paragraph rather than at the beginning or end. Beginning and end are always positions of emphasis so if you want to emphasis the negative then putting it at the beginning will help you do so. When writing several pages, the bottom of first page is also emphasized due to the black space after it, it catches the reader"s attention. Therefore you should avoid placing negative information at the bottom of the first page. Giving a topic lots of space emphasizes it, so give negative information as little space as possible, don"t talk about it more than once.
