PSYA01H3 Chapter Notes - Chapter 8: Anterograde Amnesia, Implicit Memory, Episodic Memory

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20 Apr 2012
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Another useful aid to memory is to place info into a narrative, a mnemonic system in which items to be remembered are linked together by a story. Bower and clark (1969) showed that even inexperienced people can use this method. Experiment showed people in control group and people in narrative group can recall particular list immediately afterwards, but when all of the lists had been learned, recall of 120 words was superior in groups that created narrative stories. Songs that link melody to sequence of words could serve same role as the narrative elements of a story. Advertisers use music with their messages believing it will improve its memorability. Wallace (1994) found that people who have chance to learn the melody of a song, learned the sung balad more quickly than the spoken version; changing melody after each verse failed to improve learning. Effect might not be due to the structuring process.

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