PSYA02H3 Chapter Notes - Chapter 11: Display Rules, Domineering, Insulin
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PSYA02H3 Full Course Notes
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Chapter 11 motivation and emotion: motivation: concerns the physiological and psychological processes underlying the initiation of behaviours that direct organisms toward specific goals, initiating factors (motives) include: thoughts, feelings, sensations, and bodily processes that lead to goal. After giving chocolate the first time: activity in the orbitofrontal cortex (judges the reward value of foods), and in the insula (receives information about taste) and the basal ganglia (respond to physical rewards). After eating the chocolate many times, this food became aversive (activity in reward centres decreased and was replaced by activity in other areas of the frontal lobes) The unit bias affects our consumption almost as much as the taste of the food (stale popcorn study) Increasing the size of the dishes increases consumption for meals and for snack foods: the prevalence of diabetes has increased worldwide (limit on portion sizes, need for labels on fast food)
