PSYA02H3 Chapter 15: Ch.15 notes.doc

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18 Mar 2012
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PSYA02H3 Full Course Notes
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PSYA02H3 Full Course Notes
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Social psychology branch of psychology that studies our social nature how the actual, imagined, or implied presence of others influences our thoughts, feelings, and behaviours. Social cognition the processes involved in perceiving, interpreting, and acting on social information. Impression formation the way in which we integrate information about another"s traits into a coherent sense of who the person is. Schema a mental framework of body of knowledge that organizes and synthesizes information about a person, place or thing. More recent work suggests that the negative e influence of the cold trait is stronger than the positive influence of the warm trait this imbalance may occur b/c of bias toward positivity in impressions of people. Primacy effect the tendency to form impressions of people based on the first information we receive about them. 1 the primacy effect reflects greater attention to trait info presented early than presented late.

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