first information we receive about them.
•To some extent, the primacy effect reflects greater attention to trait
information presented early than to that presented late.
•Webster, Richter, and Kruglanski found that the primacy effect was more
pronounced for participants who were mentally fatigued than for those who were
•We develop these lists ourselves, how?
•A: as we observe what a person does and says, we purposefully think about
what those behaviours reveal about his or her personal qualities.
•Brown and Bassili suggested that people may generate trait-like labels from
observing a person’s behavior. These labels then become automatically
associated in memory with whatever stimulus happens to have been around at
the same time.
•B and B showed that trait labels from behavioural descriptions may become
associated with almost any stimulus, including inanimate ones.
•Self-concept – self-identity, one’s knowledge, feelings, and ideas about
•The self is a person’s distinct individuality.
•Your self-concept, then, is your self-identity – how you perceive yourself and
interpret events that are relevant to defining who you are.
•At the core of the self-concept is the self-schema – a mental framework that
represents and synthesizes information about oneself; a cognitive structure that
organizes the knowledge, feelings, and ideas that constitute the self-concept.
•The self-concept is dynamic it changes with experience.