social psychology: the branch of psychology that studies our social nature how the actual, imagined, or implied presence of others influences our thoughts, feelings, and behaviors. social cognition: processes involved in perceiving, interpreting, and acting on social information. Impression formation: the way in which we integrate information about another"s traits into a coherent sense of who the person is. schema: mental framework or body of knowledge that organizes and synthesizes information about a person, place, or thing, aids us in interpreting the world. central t raits: personality attributes that organize and influence the interpretation of other traits, impart meaning to other known traits and suggest the presence of yet other traits that have yet to be discovered. self-concept: self-identity; one"s knowledge, feelings, and ideas about oneself: how you perceive yourself and interpret events that are relevant to defining who you are.