PSYB01H3 Chapter Notes - Chapter 14: Finings, Field Experiment, Internal Validity
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*external validity: the extent to which findings may be generalized. Internet research: important implications for external validity. The use of internet is still more common in a particular demographic. And on top of that finding the volunteers. Gender considerations: gender bias may arise in psychological research, including confounding gender with age or job status and selecting response measures that are gender stereotypes. Generalization as a statistical interaction: an interaction occurs when a relationship between variables exists under one condition but not under another or when the nature of the relationship is different in one condition than in another. People say that psychology is built on the study of weird people (western, educated, industrialized, rich and democratic) Comparisons: western cultures are individualistic and eastern cultures are collectivist. Social support styles are different in both the cultures. Similarities: low waist to hip ratio is attractive in all cultures. The person who conducts the experiment is source of external validity too.
