PSYB01H3 Chapter Notes - Chapter 1: Dont, Computer-Assisted Telephone Interviewing, Meta-Analysis

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Researching for marketing research, mental health individuals use it to assign clients to particular facilities, medication, and testing procedures. Scientific research is successful in answering questions about human behaviour: many people use to rely on intuition and authority to explain behaviour. Intuition: accept unquestionably what your own personal judgement tells you/what others tell you. Involves finding explanations for own behaviour/ intriguing situations. Cognitive and motivational biases affect one"s perception cause =/= effect. Illusionary correlation two situations happen closely together, :. Authority: people of higher standing should be more respected, thus they only speak truth. Statements may not be true o o o. Intuition and authority can give sources of ideas for behaviour. Scientific skepticism: scientist must evaluate ideas on the basis of careful logic and results from scientific investigations. Fundamental characteristic of the scientific method is empiricism the idea that knowledge is based on observations.

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