PSYB01H3 Chapter Notes - Chapter 6: Naturalistic Observation, Stopwatch, General Social Survey
Document Summary
Qualitative research focuses on people behaving in natural settings and describing their world in their own words: emphasizes collecting in-depth info of few individuals/limited settings, conclusions are based on investigators interpretations. Quantitative research include larger samples: conclusions based on statistical analysis of data. Teenagers and work [qn surveys > stats, ql focus groups > common themes] Info is qualitative if expressed in nonnumerical terms using language and images. The researcher makes observations in a particular natural setting over an extended period of time, using a variety of techniques to collect information: roots in anthropology. Sylvia"s research on practical thinking [milk truck drivers] findings that couldn"t have been found through formal models. Helps understand how people in a social or cultural setting live, work, and experience the setting. Goal is to provide a complete and accurate picture rather than to test a hypothesis formed prior to the study. Detailed field notes at least once a day.
