PSYB01H3 Chapter Notes - Chapter 6: Participant Observation, Naturalistic Observation, Content Analysis

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Quantitative approach: (empirical) an approach to research that emphasizes scientific empiricism in design, data collection, and statistical analyses. Qualitative approach: (interpretive) a set of approaches to research that emphasizes people"s lived experiences in their own words, and the researcher"s interpretation of those experiences. Naturalistic observation: (field observation) descriptive method in which observations are made in a natural social setting. Issues in naturalistic observation participation and concealment. Participant observation: a type of naturalistic observation in which the researcher assumes a role in the setting he or she is researching; the researcher"s participation may or may not be concealed. Concealed observation: a type of naturalistic observation in which the researcher assumes a participant role in the setting he or she is researching, but conceals the purpose of the research. Issues in naturalistic observation defining the scope of the observation. Issues in naturalistic observation limits of naturalistic observation.

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