PSYB01H3 Chapter Notes - Chapter 7: Boogie 2Nite, Semantic Differential, Computer-Assisted Telephone Interviewing
Document Summary
Chapter 7- asking people about themselves: survey research. Survey research- employs questionnaires and interviews to ask people to provide info about themselves- their attitudes and beliefs, demographics (age, gender, income, marital status, etc), and past or intended future behaviours. Attitudes and beliefs- questions about these focus on the ways that people evaluate and think about issues. Facts and demographics- asking demographic info is needed to adequately describe your sample: age, gender and ethnicity are usually asked. Behaviours- some survey questions can focus on past behaviours or intended future behaviours. Simplicity- questions need to be relatively simple. Double-barreled questions- avoid questions that ask 2 things at once. Negative wording- avoid phrasing questions with negatives. Yea-saying and nay-saying- agreeing or disagreeing to everything- avoid this by wording questions so that consistent agreement is unlikely. Open- ended question- free to write whatever they want. Ex. a 5 or 7 point scale ranging from strong agree to strongly disagree.
