PSYB01H3 Chapter 7: Chapter 7.docx
Document Summary
Survey research employs questionnaires and interviews to ask people to provide information about themselves their attitudes and beliefs, demographics (age, gender, income, marital status, and so on) and other facts, and past or intended future behaviors. Why conduct surveys? are research tools that can ask people about themselves. Common and important method of changing behaviour. An assumption that underlies the use of questionnaires and interviews is that people are willing and able to provide truthful and accurate answers. Researchers have addressed this issue by studying possible biases in the way people respond. A response set is a tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions. Thus, response sets can affect the usefulness of data obtained from self-reports. The most common response set is called social desirability, or faking good.
