PSYB10H3 Chapter Notes - Chapter 6: Idiosyncrasy, Automaticity, Social Proof
Document Summary
An evaluation of a person, object or idea. Consist of positive or negative feeling towards something (alt. def. ) a like or dislike that influences our behaviour toward someone or something: abcs, affectively based attitudes. Attitudes based more on emotions and feelings. What you feel about something: behaviourally based attitudes. Attitude based on observations of how one behaves towards and attitude. Ex. when asking someone if they like to exercise and they say i guess i do because i keep going out for runs, etc . What you are likely to do: cognitively based attitudes. Attitudes based primarily on a person"s beliefs about the properties of an attitude object. What you think about something: what goes into an attitude, valence. Bipolar dimension from good to bad: strength. Intensity of the attitude: attitude types, explicit attitudes. Attitudes we consciously endorse and can easily report and state in words: implicit attitudes. Involuntary, uncontrollable, unconscious(sometimes) attitudes we have: attitudes and behaviour, theory of planned behaviour.
