PSYB10H3 Chapter 8: Chapter 8
Document Summary
It"s also clear that each of us can do many things to cut carbon emissions, a primary source of global warming. Still, there are plenty of barriers to modifying attitudes and behavior related to cutting carbon emissions. People would have to alter old habits (driving their cars), give up strong preferences (mouth-watering double cheeseburgers), and adjust their daily routine (taking extra time to use public transportation or shop at local farmers" markets). Persuasion theorists propose there are two basic ways of trying to persuade people, or two routes to persuasion. Elaboration-likelihood model (elm) the central route to persuasion (known as the systematic route in the. Hsm) occurs when people think carefully and deliberately about the content of a persuasive message. They attend to the logic and strength of the arguments and evidence contained in the message; they bring relevant information of their own experiences, memories, and images to the process of evaluating the message.
