book notes for chapter 7

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OC4536

18 Jan 2011

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Chapter 7: Conformity

Conformity: When and Why

•



Informational Social Influence: The Need to Know What’s “Right”

•  





•



• 



• !

o 



o  "

"





o #$%"



• "

o&

"



Normative Social Influence: The Need to be Accepted

•'

"(





•' %



• !

o)





o *+)&

,-./0

o *

1



o *2

o*3

1 

11

o *

  

 " 



• 

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