chapter 4 textbook notes

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10 Feb 2011
Chapter 4
Social Perception
Non verbal cues
-How people communicate intentionally or unintentionally, without word
nonverbal cues include facial expressions, tone of voice, gestures, body
position, movement, use of touch and eye gaze.
-Help express their emotions, attitudes and their personality.
-People automatically mimic other peoples expressions (ex. Happiness, sad,
angry, etc)
These effects are especially pronounced when we like the other person
or consider him or her to be a member of a group.
Tendency to mimic other people may reflect empathy- the capacity to
feel what someone elses is feeling.
Nonverbal contradiction- Sarcasm Ex “I am so happy for you!!
Display rules
-Are particular to each culture and dictate what kind of expression people
are supposed to show.
-Ex men cannot grieve or cry, but its acceptable for women to grieve or
-Nonverbal gestures that have well understood definitions within a given
culture; they usually have direct verbal translations, such as “okay” or “up
yours” (middle finger) or peace
-However it is not universal within every culture.
Social Role Theory
-the theory that sex differences in social behaviour derive from
societys division of labour between the sexes; this division leads to
differences in gender role expectations and sex types skills, both
which are responsibility for differences in men and womens
social ??
Implicit Personality Theory
-A type of schema people use to group various kinds of personality traits
together; for example many people believe that if someone is kind, he or
she is also generous as well.
-People use schemas to form impressions on people. If I think youre
nice, you will also be generous in lending me some money because I I
think youre nice
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-Or you might think that a stingy person is also irritable.
-You can extrapolate from a small to a much larger amount of information.
In this case, you can use just a few observations of a person as a starting
point, and then, using your schema, create a much fuller understanding of
what a person is like.
-Even though nonverbal communication is sometimes easy to decode and
implicit personality theories can streamline the way we form impressions, there is
still substantial ambiguity as to what a persons behaviour really means.
Attribution theory
-a description of the way in which people explain the causes of their own
and other peoples behaviour
-What people are really like and what motivates them to act as they do.
-When trying to decide why people behave as they do, we can make one of
two attributions:
1) Internal Attribution- inference that a person is behaving in a certain way
because of someone about him or her, such as his or her attitude,
character, or personality. Dividing that the cause of a persons behaviour
was something about him-his disposition, personality, attitudes or
character, is an explanation that assigns the causes of his behaviour
2) External Attribution- the inference that a person is behaving a certain way
because of something about the situation he or she is in; the assumption
is that most people would respond the same way in that situation. Its
deciding that something about the situation, not the personality or attitudes
of a person, that causes his behaviour.
-people generally prefer internal attributions over external ones. We tend to
see the causes of a persons behaviour as residing in that person.
-We are perceptually focused on people-they are who we notice-while the
situation, which is often hard to see and hard to describe.
Covariation Model
-a theory stating that in order to form an attribution about what caused a
persons behaviour, we systematically note the pattern between the
presence (or absence) of possible causal factors and whether or not the
behaviour occurs.
-You will examine multiple instances of behaviour, occurring at different
times and in different situations. Ex asking your friend to borrow the car
and she says no. Has your friend refused to lend you the car before?
Does she lend it to other people? Does she normally lend you other stuff?
There are three types of information:
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