PSYB10H3 Chapter Notes - Chapter 3: Base Rate, Thought Suppression, Representativeness Heuristic
Document Summary
Chapter 3: social cognition: how we think about the social world. Social cognition: how people thicken about themselves and the social world; more specifically, how people select, interpret, remember, and use social information to make judgements and decisions. Automatic thinking: thinking that is nonconscious, unintentional, involuntary, and effort- less. People as everyday theorists: automatic thinking with schemas. Schemas: mental structures people use to organize their knowledge about the social world around themes or subjects and that influence the information people notice, think about and remember. Korsakov"s syndrome: people have difficulty making schemas. Accessibility: the extent to which schemas and concepts are at the forefront of people"s minds and are therefore likely to be used when making judgements about the social world. Schemas can be accessible for 3 reasons. Chronically assessable due to past expe- rience 2. related to current goal 3. Priming: the process by which recent experiences increase the accessibility of a schema, trait, or concept.