PSYB10H3 Chapter 1-5: PSYB10 - Chapter 1 - 5th edition - B10 - Page-Gould {Complete}

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Attempt to understand & predict human behav. Looking at how soc. psygists go about with attempt. B/c diff psygists do so in diff ways p5. At core of soc. psy is phenomenon of social influence. Social influence = infleunce by other ppl. What examples come to mind when we think of social. Ex. have another beer, everyone else is doing it (ex) bully uses force to make inferior kids give them lunch, completed homework. Extends beyond explicit behav, but also includes thoughts, feelings and openly done actions. => influence more comprehensive than just one person trying to change another"s behav. Takes on many forms other than intentional attempts at persuasion (ex) get influenced by this individual merely by his presence in my house, or within my mind at that time. Interest: studying how & why thoughts, feelings and behav"s are shaped by entire soc. envirnmt (allport, 1985)

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