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PSYB10H3 (649)
Chapter 3

Chapter 3

4 Pages
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Department
Psychology
Course Code
PSYB10H3
Professor
Elizabeth Page- Gould

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CHAPTER 3
Social Cognition: How We Think about the Social World
On Automatic Pilot: Low Effort Thinking
-automatic thinking is thought that is nonconscious, unintentional, involuntary, and
effortless
People as Everyday Theorists: Automatic Thinking with Schemas
-helps us understand new situations by relating them to our prior experiences
-people use schemas, which are mental structures that organize our knowledge about the
social world
oinfluence information we notice, think about, and remember
-also influence way in which we process information
oinformation relevant to particular schema is processed more quickly than
information unrelated to it
-when given a label, we fill in the blanks with all kinds of schema-consistent information
Stereotypes about Race and Weapons
-when applied to members of social group such as gender or race, schemas are commonly
referred to as stereotypes
The Function of Schemas: Why Do We Have Them?
-schemas are very useful for helping us to organize and makes sense of world and to fill in
gaps of our knowledge
-people who lose this ability invent schemas where none exist
-can help us reduce ambiguity
-danger comes when we automatically apply schemas that are not accurate
Schemas as Memory Guides
-people are more likely to remember information that is consistent with their schema
-memory errors tend to be consistent with people’s schemas
-schemas become stronger and more resistant to change over time
Which Schemas are Applied? Accessibility and Priming
-accessibility is the extent to which schemas and concepts are at forefront of our minds
and therefore are likely to be used when we are making judgments about social world
-can be accessible for three reasons
opast experience – schemas are consistently active and ready to use to interpret
ambiguous situations
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Description
CHAPTER 3 Social Cognition: How We Think about the Social World On Automatic Pilot: Low Effort Thinking - automatic thinking is thought that is nonconscious, unintentional, involuntary, and effortless People as Everyday Theorists: Automatic Thinking with Schemas - helps us understand new situations by relating them to our prior experiences - people use schemas, which are mental structures that organize our knowledge about the social world o influence information we notice, think about, and remember - also influence way in which we process information o information relevant to particular schema is processed more quickly than information unrelated to it - when given a label, we fill in the blanks with all kinds of schema-consistent information Stereotypes about Race and Weapons - when applied to members of social group such as gender or race, schemas are commonly referred to as stereotypes The Function of Schemas: Why Do We Have Them? - schemas are very useful for helping us to organize and makes sense of world and to fill in gaps of our knowledge - people who lose this ability invent schemas where none exist - can help us reduce ambiguity - danger comes when we automatically apply schemas that are not accurate Schemas as Memory Guides - people are more likely to remember information that is consistent with their schema - memory errors tend to be consistent with peoples schemas - schemas become stronger and more resistant to change over time Which Schemas are Applied? Accessibility and Priming - accessibility is the extent to which schemas and concepts are at forefront of our minds and therefore are likely to be used when we are making judgments about social world - can be accessible for three reasons o past experience schemas are consistently active and ready to use to interpret ambiguous situations www.notesolution.com
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