Social cognition: how we think about the social world. On automatic pilot: low effort thinking automatic thinking is thought that is nonconscious, unintentional, involuntary, and effortless. When given a label, we fill in the blanks with all kinds of schema-consistent information. When applied to members of social group such as gender or race, schemas are commonly referred to as stereotypes. Schemas as memory guides people are more likely to remember information that is consistent with their schema. Memory errors tend to be consistent with people"s schemas schemas become stronger and more resistant to change over time. The persistence of schemas after they are discredited perseverance effect is that a person"s belief persists even after original evidence was discredited. We use mental strategies and shortcuts that make decision easier, allowing us to get on with our lives without turning every decision into a major research project.