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Chapter 6

Chapter 6

7 Pages
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Department
Psychology
Course Code
PSYB10H3
Professor
Elizabeth Page- Gould

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Chapter 6
Attitudes and Attitude Change: Influencing Thoughts, Feelings, and Behaviour
The Nature and Origin of Attitudes
-an attitude is an evaluation of a person, object, or idea
oconsist of positive or negative reaction to something
-people are not neutral observers of the world but constant evaluators of what they see
-made up of three components:
oaffective component, consisting of emotional reactions toward attitude object
ocognitive component, consisting of thoughts and beliefs about attitude object
obehavioural component, consisting of actions or observable behaviour toward
attitude object
Where Do Attitudes Come From?
Affectively Based Attitudes
-attitude based more on emotions and feelings than objective appraisal or pluses and
minuses is called an affectively based attitude
-do not result from rational examination of issues
-not governed by logic
-often linked to people’s values so that trying to change them challenges those values
Cognitively Based Attitudes
-person’s evaluation is based primarily on beliefs about properties of attitude object,
called cognitively based attitude
-purpose of this kind of attitude is to classify pluses and minuses of object so we can
quickly tell whether it is worth our while to have anything to do with it
Behaviourally Based Attitudes
-a behaviourally based attitude stems from people’s observations of how they behave
toward an attitude object
-according to self-perception theory, some people don’t know how they feel under certain
circumstances until they see how they behave
Comparing Affective, Cognitive, and Behavioural Bases of Attitudes
-when attitudes are negative towards particular groups, they are often cognitively based
-attitudes toward social issues such as capital punishment were more likely to be based on
how people felt about issue (affect) rather than on thoughts (cognition)
www.notesolution.com
Explicit versus Implicit Attitudes
-explicit attitudes are ones we consciously endorse and can easily report
owhat we think of as our evaluations
-implicit attitudes are involuntary, uncontrollable, and at times unconscious evaluations
When Will Attitudes Predict Behaviour?
-people’s attitudes are poor predictors of their behaviour
The Theory of Planned Behaviour
-according to theory of planned behaviour, best predictor of people’s behaviour is their
intention (whether they intend to perform behaviour in question)
-this is determined by three things: attitudes, subjective norms, and perceived behavioural
control
Specific Attitudes
-only specific attitudes toward behaviour in question can be expected to predict behaviour
-general attitude toward birth control pill vs. attitude toward using birth control pill for
next two years
Subjective Norms
-subjective norms are people’s beliefs about how people they care about will view
behaviour in question
Perceived Behavioural Control
-this is the ease with which people believe they can perform behaviour
-if people think it is difficult to perform the behaviour, they will not form strong intention
to do it
The Theory of Planned Behaviour: Implications for Safer Sex
-one area where people are inconsistent
-takes form of having positive attitudes toward using condoms, expressing intentions to
use condoms, but then failing to do so
Subjective Norms
-more acceptable to have casual sex on vacation than at home
oassociated with low rate of condom use
-if friends believe in using condoms, there is predicted intentions to actually use condom
www.notesolution.com

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Description
Chapter 6 Attitudes and Attitude Change: Influencing Thoughts, Feelings, and Behaviour The Nature and Origin of Attitudes - an attitude is an evaluation of a person, object, or idea o consist of positive or negative reaction to something - people are not neutral observers of the world but constant evaluators of what they see - made up of three components: o affective component, consisting of emotional reactions toward attitude object o cognitive component, consisting of thoughts and beliefs about attitude object o behavioural component, consisting of actions or observable behaviour toward attitude object Where Do Attitudes Come From? Affectively Based Attitudes - attitude based more on emotions and feelings than objective appraisal or pluses and minuses is called an affectively based attitude - do not result from rational examination of issues - not governed by logic - often linked to peoples values so that trying to change them challenges those values Cognitively Based Attitudes - persons evaluation is based primarily on beliefs about properties of attitude object, called cognitively based attitude - purpose of this kind of attitude is to classify pluses and minuses of object so we can quickly tell whether it is worth our while to have anything to do with it Behaviourally Based Attitudes - a behaviourally based attitude stems from peoples observations of how they behave toward an attitude object - according to self-perception theory, some people dont know how they feel under certain circumstances until they see how they behave Comparing Affective, Cognitive, and Behavioural Bases of Attitudes - when attitudes are negative towards particular groups, they are often cognitively based - attitudes toward social issues such as capital punishment were more likely to be based on how people felt about issue (affect) rather than on thoughts (cognition) www.notesolution.com
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