PSYB10H3 Chapter 7: Chapter 7
26 Apr 2011
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Conformity: when and why conformity is defined as a change in behavior as a result of real or imagined influence of others. We probably conform a lot more than we realize or want to admit. Informational social influence: the need to know what"s right asking others what they think or watching what they do helps us reach definition of situation. When you are unsure of correct response, appropriate behavior, or right idea, you will be most open to influence from others the more uncertain you are, the more you will rely on others. When other people are experts the more expertise or knowledge a person has, the more valuable he or she will be as a guide in an ambiguous or crisis situation however, experts are not always reliable sources of information. Normative social influence: the need to be accepted.
