PSYB10H3 Chapter Notes - Chapter 1-3: American Psychologist, Name–Letter Effect, Marriage Records

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Social psychology is the scientific study of how individuals think, feel, and behave in a social context. Sociology, for instance, typically classifies people in terms of their nationality, race, socioeconomic class, and other group factors. In contrast, social psychology typically focuses on the psychology of the individual. Even when social psychologists study groups of people, they usually emphasize the behaviour of the individual in the group context. Clinical psychologists seek to understand and treat people with psychological difficulties or disorders. Social psychologists do not focus on disorders; rather, they focus on the more typical ways in which individuals think, feel, behave, and influence each other. Both personality psychology and social psychology are concerned with individuals and their thoughts, feelings, and behaviours. However, personality psychology seeks to understand differences between individuals that remain relatively stable across a variety of situations, whereas social psychology seeks to understand how social factors affect most individuals, regardless of their different personalities.

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