PSYB45H3 Chapter 4: Behaviour Modficiation - Chapter 4 Book Notes
Document Summary
Defining reinforcement: when a behaviour results in a favourable outcome, that behaviour is more likely to be repeated in the future. Skinner emphasized the role of reinforcement in determining numerous human behaviours: may naturally occur, due to day-to-day interactions with our social and physical environment, may be planned as part of a behaviour modification program. Reinforcement is defined as the occurrence of a particular behaviour, followed by an immediate consequence that results in the strengthening of the behaviour. The reinforcer was her crying was the parent"s attention. Since crying at night resulted in the reinforcer, the child"s crying was strengthened. Both positive and negative reinforcement are processes that strengthen behaviour. Positive reinforcement is defined as follows: the occurrence of a behaviour. Is followed by the addition of a stimulus (a reinforcer) or an increase in the intensity of a stimulus: which results in the strengthening of a behaviour. Negative reinforcement is defined as follows: the occurrence of a behaviour.
