PSYB45H3 Chapter : Behavior Modification.docx

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4 Apr 2012

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Reinforcement is the process by which behavior is strengthened by the immediate consequence that reliably follows it occurrence. The cat example with thorndike: when the cat was hungry it was more likely to hit the lever because the behavior had resulted in an immediate consequence: escaping the cage and getting food. When behavior results in a favorable outcome that behavior is more likely to be repeated in the future in similar circumstances. It may occur naturally as a part of our day-to-day plans or may be planned \ Reinforcement is defined as: the occurrence of a particular behavior, followed by the immediate consequence, results in the strengthening of the behavior. Behavior is strengthened when there is an increase in one of the four dimensions. Strengthen = operant behavior acts on the environment to produce a consequence and in turn, is controlled by, or occurs again in the future as a result of the immediate consequence.