PSYB45H3 Chapter Notes - Chapter 4: Reinforcement

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30 Apr 2012
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Reinforcement process where behavior is strengthened by the immediate _____________ that reliably follows its. Operant behavior a behavior that is strengthened through reinforcement acts on the ____________ to produce a consequence; is controlled by/occurs again as a result of its immediate consequence (=reinforcer) Positive reinforcement the occurrence of the behavior is followed by the addition of a _________________ stimulus or an ___ in intensity of a stimulus, which results in the strengthening of the behavior. Negative reinforcement the occurrence of the behavior is followed by the addition of a. _________________stimulus or a ___ decrease in the instensity of a stimulus, which results in the strengthening of the behavior. Stimulus an object/event that has the potential to influence the person. Social vs automatic rinforcement: social when a behavior produces a reinforcing consequence through actions of another person, automatic when behavior produces a reinforcing consequence through direct contact with the physical environment.