PSYB57H3 Chapter 5: chapter 5

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Memeory structures: encoding: acquires info, occurs when info is first translated into a form that other cognitive processes can use. It"s held in storage in one from or another for later retrieval. Retrieval: the calling to mind of previously stored info. Forgetting: when we cannot retrieve info: clive wearing"s example. Memory is a wax tablet on which impressions are made: modal model of memory (1960s and 1970s) Info is received, processed, and stored differently for each kind of memory, according to the length of time info is stored. short-term memory (stm): attended info, 20 or 30 sec. Sensory memory: initial brief storage of sensory info, separate sensory memories exist for each sensory modality: Visual (icon)/auditory (echo)/olfactory/gustatory/ tactile sensory memory: the icon www. notesolution. com. the after-image of the lightning, or your name, is a mental experience believed to persist in sensory memory. experiment (george sperling): recall displayed letters that were presented for only 50 milliseconds.