PSYB57H3 Chapter Notes - Chapter 11: Knowledge Retrieval, Encoding Specificity Principle, Descriptive Knowledge
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Words can elicit mental pictures of objects (incl. people: mental pictures are not real pictures. Ask people to introspect on their mental image and collected data of self-reports. Some reported seeing actual scenes with all its features while others reported seeing nothing of that sort. Individual differences: self-report -- not the best strategy; it is open to subject interpretation. Think about the distinctive features of an object being described (something that is strongly associated with the object) Depiction size and position will determine what is prominent. Thus, as the mode of representation changes, so does the pattern of information availability. Show image of cat -- depiction (size and position questions answered faster) Ask to think about cats -- description (distinctive feature questions answered faster) We can switch the way we think. Ask participants to move across different locations in a mental map. Participants scan across their images at a constant rate (double distance --> double the time: zooming.
