PSYB57H3 Chapter 5: Chapter 5 Textbook
Document Summary
Retrieval calling to mind of previously stored information. Information needed for longer periods of time is transferred to long-term memory (ltm) Sensory memory: visual, auditory, tactile, olfactory, gustatory, two types of sensory memory: icon and echo (neisser) The icon: we often perceive things as lasting longer than they occurred. only if tone is presented immediately after display. If delayed by 1 second level of recall is 4/12. Icon brief visual memory: the icon can be erased if other stimuli are presented immediately after the icon masking, cueing by category or phonological sound is nearly impossible (ex. Name all the letters that rhyme with b) each light corresponds to one of the channels and the participants only report letters of that particular channel. participants could report more letters in partial reports. Chapter 5: memory capacity: visual > auditory, length of time information can be stored: auditory > visual.
