Textbook Notes (280,000)
CA (160,000)
UTSC (20,000)
Psychology (10,000)
PSYB57H3 (300)
Chapter

Chapter Eight: Visual Imagery and Spatial Cognition


Department
Psychology
Course Code
PSYB57H3
Professor
Gabriela Ilie

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PSYB57 Memory and Cognition
Chapter Eight Visual Imagery and Spatial Cognition
Mnemonics and Memory Codes
Mnemonics
**refer to lecture notes
The Dual-Coding Hypothesis
**refer to lecture notes
The Relational-Organizational Hypothesis
proposed by Bower
Relational-organizational hypothesis: imagery did not improve memory because
images are more rich than verbal labels, but imagery produces more associations
between items to be memorized
Empirical Investigations of Imagery
Mental Rotations of Images
**refer to lecture notes
Cooper and Shepard (1973, 1975)
Similar experiments as Shepard and Metzler (1971),but with letters
Findings:
Since alphanumeric symbols have a known upright position, people have an easier
time being able to picture them in a mental rotation
Lyn Cooper (1975)
Findings:
People mentally rotate the stimulus in its entirety
Cooper (1976)
Findings:
www.notesolution.com
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