Textbook Notes (378,302)
CA (167,125)
UTSC (19,207)
Psychology (9,979)
PSYC12H3 (303)
Chapter 7

Chapter 7 text book notes

11 Pages
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Department
Psychology
Course Code
PSYC12H3
Professor
Michael Inzlicht

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chapter 7 - ageism
ageism - prejudice, stereotypes, and discrimination directed at someone
because of their age
reasons ageism is given special chapter -
ever since 1945, academicians, policy makers, and politicians have focused on
the baby boomers because of the unique phenomenon they represent
relative lack of attention it has received from researchers who specialize in
the study of stereotyping
aging process represents a unique set of factors for researchers in prejudice
an stereotyping
people are cognitive misers - often reluctant to abandon stereotypes because
stereotypes require little effortful cognition but they still get the job of
social perception done fast - allows people to have no dissonance about
their old friend, and they get to keep their stereotype of older people as a
group
Brewer et al. - when we do not have further specific information that allows
us to place the individual in a subcategory, the superordinate category is
used as a kind of default for thinking about the individual
Schmidt and Boland - mixture of negative subcategories and positive
subcategories of the elderly, with twice as many negative as positive
subcategories
www.notesolution.com
negative - despondent, mildly impaired, vulnerable, severely impaired,
shrew/curmudgeon, recluse, nosy neighbour, bag lady/vagrant
positive - John Wayne conservative, liberal matriarch/patriarch, sage, perfect
grandparent
Hummert - found two other subcategories - flexible senior citizen and self
centered older person
types of ageism -
benign ageism - subtle type of prejudice that arises out of ones conscious and
unconscious fears and anxiety of growing old
malignant ageism - more negative stereotyping process in which older people
are regarded as worthless
Bell - media and television portrayals of older people have changed in positive
ways over the decades; stubborn, eccentric, foolish, and comical characters
- improvement reverse the past negative stereotypes of older people
Palmore - positive stereotypes are indicative of positive ageism - prejudice
and discrimination in favour of the aged; assumes that older people are in
need of special care, treatment, or economic assistance
eight common positive stereotypes people have - kind, happy, wise,
dependable, affluent, politically powerful, enjoying more freedom and trying
to retain their youth
www.notesolution.com
pseudopositive attitudes - can lead to patronizing language and behaviour
toward older people and loss of self-esteem in older persons
major types of negative communication -
overaccomodation - younger individuals toward older persons, in which the
younger person is overly polite and speaks louder and in simpler sentences;
based on the stereotype that older people have hearing problems, decreasing
intellect, and slower cognitive functioning
baby talk - simplified speech register with exaggerated intonation - primary
baby talk: directed at pets, children, or inanimate objects - secondary baby
talk: directed at older persons
infantilization - older persons are like children, because of their perceived
inferior mental and physical ability; patronizing behaviour and well-
intended offers of assistance can have negative consequences for the self-
esteem of the older individual
Arluke and Levin - infantilization creates a self-fulfilling prophecy in that
older people come to accept and believe that they are no longer
independent, contributing adults
social status of older people is diminished through the decrease in
responsibility and increased dependency
www.notesolution.com

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Description
chapter 7 - ageism ageism - prejudice, stereotypes, and discrimination directed at someone because of their age reasons ageism is given special chapter - ever since 1945, academicians, policy makers, and politicians have focused on the baby boomers because of the unique phenomenon they represent relative lack of attention it has received from researchers who specialize in the study of stereotyping aging process represents a unique set of factors for researchers in prejudice an stereotyping people are cognitive misers - often reluctant to abandon stereotypes because stereotypes require little effortful cognition but they still get the job of social perception done fast - allows people to have no dissonance about their old friend, and they get to keep their stereotype of older people as a group Brewer et al. - when we do not have further specific information that allows us to place the individual in a subcategory, the superordinate category is used as a kind of default for thinking about the individual Schmidt and Boland - mixture of negative subcategories and positive subcategories of the elderly, with twice as many negative as positive subcategories www.notesolution.comnegative - despondent, mildly impaired, vulnerable, severely impaired, shrewcurmudgeon, recluse, nosy neighbour, bag ladyvagrant positive - John Wayne conservative, liberal matriarchpatriarch, sage, perfect grandparent Hummert - found two other subcategories - flexible senior citizen and self centered older person types of ageism - benign ageism - subtle type of prejudice that arises out of ones conscious and unconscious fears and anxiety of growing old malignant ageism - more negative stereotyping process in which older people are regarded as worthless Bell - media and television portrayals of older people have changed in positive ways over the decades; stubborn, eccentric, foolish, and comical characters - improvement reverse the past negative stereotypes of older people Palmore - positive stereotypes are indicative of positive ageism - prejudice and discrimination in favour of the aged; assumes that older people are in need of special care, treatment, or economic assistance eight common positive stereotypes people have - kind, happy, wise, dependable, affluent, politically powerful, enjoying more freedom and trying to retain their youth www.notesolution.com
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