PSYC12H3 Chapter Notes - Chapter 3: New South Wales Xpt, Social Cognition, Rebound Effect

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Chapter threee: feeling versus thinking in the activation and applications of stereotypes. Affect influences accessibility of constructions in memory. Determines which social representations are primed and what characteristics become activated. Can also influence extent to which individual uses information processing efforts: types of intergroup affect. Incidental affect: elicited by situations unrelated to intergroup. Integral affect: elicited within intergroup causing stereotyping of the out-group(can arise from merely thinking about out-group) Brown ppl are friggin annoying, just upon thinking about them. Individuals should have stable feelings towards out-group as a whole (chronic out-group affect) Can have instant reaction from interaction with out-group member(s) (episodic out-group affect: chronic out-group affect. Attitude object: something you have an attitude towards (anything) Assumed that evaluation of out-group member in future would be a simple recall of perceivers" initial/stored evaluation of the out-group member. Kinda like first impressions (think of when you visit malvern mall)