•Hamilton and Trolier’s definition of a stereotype as “a cognitive
structure that contains the perceiver’s knowledge, believes, and
expectations about a human group” – (TOO BROAD: knowledge,
believes, and expectations about a human group, and inconsistent with
the traditional definitions of a stereotype)
i.Sounds more like the definition of a schema than of a stereotype.
Schemas are therefore broader cognitive structures that contain
our knowledge of a stimulus, our expectations for the motives or
behaviour of the stimulus (if a living being) and our feelings toward
the stimulus. Example page 5.
•Stereotype: “a set of beliefs about the personal attributes of a
group of people” – Ashmore and Del Boca.
OCULTURAL AND INDIVIDUAL STEREOTYPES:
•It is important to differentiate between cultural and individual
i.Cultural: shared or community wide patterns of beliefs.
ii.Individual: describes the beliefs held by an individual about the
characteristic of a group.
•This is important, because one’s cultural stereotype about a group may
not be the same as one’s individual stereotype about the group.
•Which of these two tends to predict future behaviour and attitudes toward
a given group?
i.Early thinking – cultural.
ii.Now – individual because these are most directly related to that
person’s specific thoughts, feelings, and behaviour toward the
OIS A STEREOTYPE AN ATTITUDE?
•Some say yes. At attitude is a general evaluation of some object.
•Attitudes comprise of three components: a behavioral component, an
affective component, and a cognitive component. THUS, stereotypes as
intergroup attitudes, partitioned into these three components.
•MOST believe that stereotyping represent only the cognitive portion of
any intergroup attitude.
•Prejudice represent the affective component
•Discrimination represents the behaviour component.