In the west, we have both distrust and appreciation towards emotion. Romanticism: period that started around 1750 in europe, in which primacy of the natural and of the emotions was stressed, as compared with the artificial and with the dictates of convention. where we derive our appreciation for emotion. Wild scenery, previously thought barbarous, began to be valued. The theme of the chapter is the values, concepts, and ideas about the self, as expressed in art forms, rituals, social practices and institutions, shape how members of particular societies experience emotion, and that these matters are not universal. a cultural approach involves the assumption that emotions are constructed primarily by the processes of nature. second assumption is that emotions can be thought of as roles that people fulfill to play out culture-specific identities and relationships. mesquita contends that cultural approaches contend on the practice of emotion, in contrast to the.