PSYC12H3 Chapter Notes - Chapter 5: Social Desirability Bias, Likert Scale, Polygraph
Document Summary
Are low-prejudice people really low-prejudice: some have questioned the adjective-checklist procedure of katas and braly as a misleading measure of the stereotyping landscape. Modern racism: according to mcconahay, the theory of modern racism asserts that some whites are ambivalent toward african americans, conflicted between their anti-black feelings and their beliefs that racism and discrimination are wrong. For modern racists, the issue is not whether african americans should be equal, but how that equality should be implemented in policy, law, and employment. Fist, they regard racism as associated with pre-civil-(cid:396)ights, (cid:862)old-fashio(cid:374)ed(cid:863) (cid:396)a(cid:272)is(cid:373), i(cid:374) (cid:449)hi(cid:272)h ope(cid:374) hatred and feelings of superiority are shown by the racist. Second, their subtle negative feelings toward african americans are disguised, in order to prevent the dissonance associated with acknowledging the hypocrisy of prejudice and egalitarian values, as negative attitudes toward anyone who violates what they believe are traditional.