PSYA01H3 Chapter Notes - Chapter 8: Short-Term Memory, Long-Term Memory, Sensory Memory

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Memory: the cognitive process of encoding, storing and retrieving information. Encoding: the process by which sensory info is converted into form that can be used by the brain"s memory system. Storage: the process of maintaining info in memory. Retrieval: active processes of locating and using stored info. Information latent and inactivated, we don"t think about every restaurant or song every moment of the day. Donald hebb suggested due to the active/latent, that brain remembered info in 2 different ways, this is called dual trace theory. Atkinson and shiffrin suggested memory takes at least three forms: sensory, short-term, long-term. Sensory memory: memory in which representations of physical features of a stimulus are stored for very brief durations. Info represents original stimulus accurately and contains all or most of info that was just perceived. Function is to hold info long enough to become part of short-term memory. Short term memory: an immediate memory for stimuli that have just been perceived.

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