PSYA01H3 Chapter Notes - Chapter 08: Anterograde Amnesia, Retrograde Amnesia, Echoic Memory

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Memory: the ability to store and retrieve information over time. The three key function of memory: encoding, storage and retrieval. Encoding: the process by which we transform what we perceive, think, or feel into an enduring memory. Storage: the process of maintaining information in memory over time. Retrieval: the process of bringing to mind information that has been previously encoded and stored. Three types of encoding processes: elaborative encoding, visual imagery encoding, and organizational encoding. Semantic judgements: requires the participant to think about the meaning of the words. Rhyme judgments: requires the participant to think about the sound of the words. Visual judgements: requires the participant to think about the appearance of the words. Elaborative encoding: the process of actively relating new information to knowledge that is already in memory. Visual imagery encoding: the process of storing new information by converting it into mental pictures.

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