PSYA01H3 Chapter Notes - Chapter 8: Semantic Network, Cognitive Bias, Functional Fixedness
Document Summary
Concept: mental representation of an object, event or idea. Prototypes: mental representations of an average category member; vs classical categorisation = x rules/definition similarities in overall shape & function (resemblance) Basic-level category: most frequently used (@ thought & lang); @ mid row of diagram; easiest to pronounce; prototypes exist @ this lv; e. g. bird, fish. Superordinate category: used when someone s uncertain abt an object or wish to gp diff e. g. from basic-lv category; e. g. wish to gp diff e. g. from basic-lv category; e. g. animals. Subordinate category: used when speaker has expert-lv knowledge of basic category or there s sth special abt this type of species; e. g. robin. Priming: activation of individual concepts in ltm e. g. think of fruit -> apple -> computer -> paper due tmr. Lexical decision task: person sits @ a computer & stares @ focal point -> a string of letters flashes @ screen -> spell a word or not.