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Canada (158,140)
Psychology (9,565)
PSYA01H3 (1,196)
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Chapter 8

Chapter 8 Memory.docx

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University of Toronto Scarborough
Steve Joordens

Chapter 8 Memory Sensory MemoryMemory involved the process of encoding storage and retrieval of information Encoding involves putting stimulus information in a form that can be used by our memory system Storage involves maintaining it in memory and retrieval involves locating and using it Sensory memory stores newly perceived information for very brief periods Although sensory memory appears to exist for all senses visual iconic and auditory echoic memories have received the most empirical attentionOVERVIEW OF MEMORYLearning is the tendency for behaviour to change as a result of experience learning reflects the brains plasticity Memory the cognitive process of encoding storing and retrieving information Encodingthe process by which sensory information is converted into a form that can be used by the brains memory system Storage the process of maintaining in memory Retrieval is the active process of locating and using stored informationo Ex when you choose a restaurant encoding the location type of food and its other attributesyou later retrieve this information later when you are looking for a place to eat Sensory memorymemory where representations of physical features of a stimulation are stored for very brief durations a second or less o Sensory memory contains a brief image of a sight we have just seen or a fleeting echo of a sound we just heardThe purpose of sensory memory is to hold information long enough for it to become part of the next form of memoryshort term memory Short term memory an immediate memory for stimuli that have just been perceived Its capacity is limited in the number of items it can store and the durationo Information leaves your short term memory and unless its stored in your long term memory it will be lost foreverSensory input sensory memory short term memory long term memory Most of us are not able to remember seven to nine pieces of information that you have only seen once Short term memory is in definite terms Long term memory memory that is represented in a permanent or near permanent basis Long term memory presumably occurs because of physical changes that take place in the brain Long term memory doesnt need to be rehearsed like short term memorySENSORY MEMORYInformation that we have just perceived remains in sensory memory just long enough for it to have been stored in short term memory We become aware of sensory memory when it was been presented very brieflyso that we can perceive its after effects ex when you see a thunder storm you see the lightning and hear thunderICONIC MEMORYIconic memory a form of sensory memory that holds a brief visual image of a scene that has just been perceived also known as visible persistence Echoic Memory
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