CHAPTER 11: MOTIVATION AND EMOTION
Module 11.3 Social Achievement Motivation
THE NEED TO BELONG
Abraham Maslow (1943) hierarchy of needs show the increasing complexity of
Researchers have explored how and why we’re motivated to become affiliated
with others, called the issue as a “fundamental need to belong” – a need as basic
as nourishment and protection
Belonging is a Need, Not a Want
The need to belong (sometimes known as affiliation motivation) is the motivation to
maintain relationships that involve pleasant feelings such as warmth, affection,
appreciation, and mutual concern for each person’s wellbeing.
In addition, an individual must have a sense that these feelings are apart of a
Working the Scientific Literacy Model
Terror management theory is a psychological perspective asserting that the human fear
of mortality motivates behavior, particularly those that preserve selfesteem and sense of
1 What do we know about terror management theory?
Lifethreatening experiences are terrifying and emotional but we can maintain a
sense of calm because we use anxiety buffers – concepts and beliefs that prevent
o Elements include worldview, such as religious and political beliefs, and a
sense of selfesteem
How can scientists study terror management?
To measure the motivational power of terror management, researchers induce
mortality salience – an increased awareness of death – with simple reminders
o I.e. volunteers may write a