WEEK 7: 14.02.17.
CHAPTER 15: SOCIAL PSYCHOLOGY
Module 15.2 Social Cognition
Combination of social and cognitive perspectives are called socialcognitive
o Field includes cognitions (perceptions, thoughts, and beliefs) person
may’ve about social contexts (other people, groups, or situations)
There are two varieties of socialcognitive thoughts:
1. Intuitive thought is quick, effortless, automatic thinking.
Tend to be based on associations; an individual encounters a
person or situation and some things just “pop” into mind
2. Deliberative thought is a more careful, effortful, and rational process.
Requires some effort and takes place on step at a time
Person perception refers to the processes by which individuals form judgments and
categorize other people.
Begins immediately in our social encounters and guided by past experiences of
Power of first impressions explained by automatic side of social cognition
o Upon first encounter, we’ve very little information about someone so we
rely on schemas – clusters of knowledge and expectations about
individuals and groups
I.e. a person’s gender, race, and style of dress active schemas
Thin Slices of Behavior
Two remarkable aspects of first impressions is how fast they’re formed and how
accurate they are
Thin slices is a technique basing judgments of others on very limited information.
This technique shows that we are very quick to size people up
We make judgments of trustworthiness, competence, likeability, and
aggressiveness in as little as half a second
Further exposure to a person’s face doesn’t change ratings much but rather
increase the judge’s confidence
SelfFulfilling Prophecies and Other Effects of First Impressions
Selffulfilling prophecy occurs when a first impression affects the observer’s behavior
and, as a result, the first impression comes true.
o I.e. Typically occurs in teacherstudent interactions Teachers have high expectations of a student, they behave
differently toward that student: teachers will spend less time
addressing behavior (especially for boys), present more
challenging work, and give more reinforcement and constructive
criticism than students they perceive to have less promise
Selffulfilling prophecy is complete when students with low
expectations placed on them receive lower grades
There are seve