PSYB01H3 Chapter : PSYB01 Notes.docx
Document Summary
Many occupations require the use of research findings (e. g. people who work in business environments rely on research to make decisions about marketing strategies, ways of improving productivity and morale) It is important to recognize that scientific research has become increasingly important in public policy decisions. Research is also important when developing and assessing the effectiveness of programs designed to achieve certain goals. When you rely on intuition, you accept unquestioningly what your own personal judgment or a single story about one person"s experience tells you about the world. A problem with intuition is that numerous cognitive and motivational biases affect our perceptions, and so we may draw erroneous conclusions about cause and effect. Illusory correlation is a cognitive bias that occurs when we focus on two events that stand out and occur together (we think two events have a causal connection when they do not)
