PSYB01H3 Chapter : PSYB01 Ch 6
Document Summary
Observational methods can be broadly classified as primarily quantitative or qualitative. Qualitative research focuses on ppl behaving in natural settings and describing their world in their own words. > collects in-depth info on a relatively few ppl or within a very limited setting. > research based on interpretations drawn by the investigator. Quantitative research focuses on specific bhvrs that can be easily quantified. > research based upon statistical analysis of data. > this research approach has roots in anthropology and the study of animal bhvr. Naturalistic observation demands that researchers immerse themselves in the situation observe the setting, patterns of personal rel sh, ppl s reactions to events and so on the goal is to provide complete and accurate picture. > details field notes are maintained by observing ppl and events, interviewing key informants, and examining documents w/ audio-video tape recordings and notes. A good naturalistic observation report will support the analysis by using multiple confirmations.
