PSYB10H3 Chapter Notes - Chapter 7: Autopilot, Social Proof, Normative Social Influence
23 Feb 2013
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Document Summary
North american culture stresses the importance of not conforming - individualistic culture - one that conformity - a change in behaviour as a result of the real or imagined influence of other people emphasizes being independent. We probably conform a lot more than we realize (or want to admit) Private acceptance - conforming to other people"s behaviour out of a genuine belief that what they are doing or saying is right. Public compliance - conforming to other people"s behaviour publicly, without necessarily believing in what they are doing or saying information conformity does occur in real life situations. Another variable that affects informational social influence: how important it is to the individual to be accurate at the task. When we are facing important decision, we are even more likely to rely on other people for information and guidance informational social influence is pervasive.
