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Canada (161,454)
Psychology (9,694)
PSYB10H3 (611)
Chapter 1

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Sarah Shulist

CHAPTER 1 INTRODUCTION TO SOCIAL PSYCHOLOGYWhat is Social psychology The scientific study of the way in which peoples thoughts feelings and behaviours are influenced by the real or imagined presence of other people Social psychologists are interested how and why the social environment shapes the thoughts feelings and behaviours of the individual It involves studying methods of persuasion bullying advertising campaigns election campaigns when our friends get us to do something that we dont want to do etcSocial influence looks at the attempts of one person to change another persons behaviour It extends beyond our behaviours to look at thoughts and feelings We are often influenced by other peopleeven if they are not physically presentTHE POWER OF SOCIAL INTERPELLATIONSocial psychology is not concerned about objective social situations but rather how people are influenced by their interpretation or construal of their social environment Construalthe way in which people perceivecomprehend and interpret the social worldConstrual refers to how the world is interpreted by the individualTHE ROLE OF CONSTRUAL IN CONFLICT NEGOTIATIONLee Ross calls a certain type of construal naive realism the conviction all of us have that perceive things as they really are We assume that all reasonable people see things the same way that we do Israelis and Palestinians understand intellectually that the other side perceives issues differentlyboth sides resist compromise fearingthat their biased opponent will benefit more than theyROSS took peace proposals created by Israeli negotiators and labeled them as
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