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Chapter 12

Chapter 12-Prejudice and stereotyping.doc

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Elizabeth Page- Gould

Chapter 12 Prejudice and Stereotyping Prejudice - An attitude - Ex. If I am prejudice against native peoples, then that means I dislike natives as a whole. - Made up of three components: 1) Affect or Emotion- representing the type of emotion linked with an attitude ( ex. Warms, anger) 2) Cognitive- involving the beliefs or thoughts (cognition) that make up the attitude 3) Behavioural- relating to ones actions-people dont simply hold attitudes, they usually act on them as well. Prejudice: Affective Component - prejudice refers to the general attitude structure and its affective (emotional) component - Can involve either negative or positive affect. Ex. --> you could be prejudiced against or in favor of Torontonians. In one case, your emotional reaction is negative: When a person is introduced to you as Mike from Toronto, you will expect him to act in a certain way that you associate with those snobbish Torontonians. Conversely, if your emotional reaction is positive, you will be delighted to meet another one of those sophisticated, cosmopolitan Torontonians - Prejudice consequently refers to as a hostile or negative attitude toward people in a distinguishable group, based solely on their membership in that group. Ex. If I am prejudice against native peoples, then that means I dislike natives as a whole. Stereotypes: The Cognitive components Stereotype - a generalization about a group f people in which identical characteristics are assigned to virtually all members of the group, regardless of actual variation among the members. Once formed, stereotypes are resistant to change on the basis of new information. - Gordon All port was thing of stereotyping as the law of least effort. The world is just too complicated for us to have a highly differentiated attitude about everything. Instead we maximize our cognitive time and energy by developing elegant, accurate attitudes about some topics, while relying on simple sketchy beliefs about others. Discrimination: The Behavioural Component Discrimination - Unjustified negative or harmful action toward a member of a group, simply because of his or her member in that group. - Ex if youre a police officer and you have a stereotypic belief that black people are more violent than white people; this might affect your behaviour toward a specific black man you are trying to arrest. What Causes Prejudice? - Prejudice might be built in, as part of our biological survival mechanism inducing us to favor our own family, tribe, or race, and to express hostility towards outsiders. - Our tendency to categorize and group information together, to form schemas and to use these to interpret new or unusual information, to reply on potentially inaccurate heuristics (shortcuts in mental reasoning), and to depend on what are often faulty memory processes-al of these aspects of social cognition can leads us to form negative stereotypes and to apply them in a discriminator way. - The creation of groupsputting some people in one group based on certain characteristics and others in another group based on their different characteristics. This is the underlying theme of human social cognition. - In group members the tendency to evaluate in-group members more positively than out-group members. People tend to think negatively towards out-group members and tend to like in-group members. - The tendency to discriminate against the out-group is even stronger when people have chosen their group rather than been randomly assigned to it. - Two reasons why we have the tendency to favour the in-group and discriminate against the out-group 1) Belonging to a group gives us a social identity People gain social identity benefits from dividing the world into us and them. 2) Having a social identity contributes to feelings of self-esteem. It gives us a self-esteem boost if they believe that their group is superior and that other groups are inferior. When our self-esteem is threatened, we are especially likely to denigrate the out-group as a means of restoring feelings of self- worth. Out-group Homogeneity - another consequence of social categorization - The perception that those in the out-group are more similar (homogeneous) to each other than they really are, as well as more similar than the members of the in-group are to each other.We can minimize such effects by changing the peoples perceptions of us and them. 1) One approach is to change the peoples perceptions of us and them by either promoting a common identity or by emphasizing the super ordinate groups to which in-group and out-group members belong. Prejudice and discrimination can be reduced when peoples focus shifts from membership in their specific in-group to a broader group that includes members of the out- group. 2) Provide with an alternative route to self-esteem, so they wont have to step on other to be on top. There is evidence that prejudice is diminished when groups share a common identity or goal. -our attitudes toward members of another group are determined not only be our stereotype of that group but also by our perception of that groups stereotype of us. Devines theory of a Two-Step Model of Cognitive Processing: 1) The automatic processing- bring up information automatically-in this case, stereotypes. It occurs whenever an appropriate stimulus is encountered, either a member of a stereotypical group or contact with a stereotypical statement, causing the stereotypes for that group to be accessed from memory. Automatic processing occurs without your awareness. You dont purposely think of these thoughts, they just happen or is triggered by the presence of th
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