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Chapter 3

PSYB10 Chapter 3.doc

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University of Toronto Scarborough
Elizabeth Page- Gould

Chapter 3: Social Cognition: How we Think About the Social World. PAGES 57-87 FINISHED - Social cognition: how people thicken about themselves and the social world; more specifically, how people select, interpret, remember, and use social information to make judgements and decisions. PART I: On Automatic Pilot: Low-Effort Thinking - Automatic thinking: thinking that is nonconscious, unintentional, involuntary, and effort- less. People as Everyday Theorists: Automatic Thinking with Schemas - Schemas: mental structures people use to organize their knowledge about the social world around themes or subjects and that influence the information people notice, think about and remember. - Korsakov’s syndrome: people have difficulty making schemas. - Accessibility: the extent to which schemas and concepts are at the forefront of people’s minds and are therefore likely to be used when making judgements about the social world. - Schemas can be accessible for 3 reasons. 1. Chronically assessable due to past expe- rience 2.related to current goal 3. Recent experiences. - Priming: the process by which recent experiences increase the accessibility of a schema, trait, or concept. - Perseverance effect: the finding that people’s beliefs about themselves and the social world persist eve after the evidence supporting these beliefs is discredited. - Self-fullfilling prophecy: the case whereby people (a) have an expectation about what another person is like, which (b) influences how they act toward that person
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